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News / Innovations

Growth locomotive China - Review of APPLAS fair, Shanghai

The APPLAS fair in Shanghai ran from 23 to 27 November in a positive economic environment stimulated by domestic Chinese demand. Why some local and international exhibitors chose to cancel is baffling - DESMA took part successfully.

China is seen by many as the locomotive of growth behind a global economic recovery. Indeed, China even claims this role increasingly for itself. Major projects are being realised across the board, in the fields of high speed rail connections, in the energy sector and also in environmental technologies. There is an amazing sense of dynamism in the air. The increasing prosperity has also raised environmental awareness, which was previously absent in much of the population. This environmental awareness goes hand-in-hand with higher quality expectations of products and above all in a move away from short-term investment decisions. This does, of course, have an immediate impact on equipment, machinery and long-term capital investment goods, including injection moulding machines. As an example, machines with reject rates of up to 30 % and an energy consumption of up to 50 % higher per article produced are now being accepted much less frequently by companies. As a consequence, many local machine manufacturers find themselves under considerable pressure to change their current technological offerings.

Desma exhibition stand at APPLAS in Shanghai, with Ms. Jana Kunz, BA student who has spent several weeks training at the DESMA Wuxi plant.   DESMA Alpha 250 with demoulding system for production of metal-rubber compound products

DESMA used the APPLAS fair to showcase a vertical Alpha 250 with advanced demoulding technology. This machine is entirely constructed at the DESMA Wuxi plant and has already been delivered to many key accounts in China.

Details of the demoulding technology and energy consumption attracted special interest   DESMA exhibition team at APPLAS 2009

Even just a few short years ago, machines featuring this kind of equipment level would have been unthinkable on the Chinese market. Visitor interest in this machine was high, a convincing indication of just how seriously the Chinese rubber industry is taking the matter of advanced, resource conserving production engineering working together with DESMA.

 
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