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News / Innovations
Annual review of 2009 marked by Bold & Modest initiative
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"The best way to predict the future is to invent it.". This was once said by German artist Joseph Beuys, and it aptly describes our activities during and up to the end of 2009 in many ways. The extraordinary economic challenges, far exceeding anything which has gone before, made taking the future into our own hands all the more important for DESMA.
It was in this scenario that our Bold & Modest initiative proved to be very helpful, giving us as it did a channel to keep our customers informed of our view of the situation and what we offer in turbulent times to become more efficient and competitive.
Within the company the message was: Be bold in order to not lose perspective for the future after a 15-year period of continuous growth at an average rate of 6% p.a. - Be modest in targeting our liquidity management hand-in-hand with solid cost savings to continue along our charted course.
Concurrent to this difficult situation, we also invested carefully in the future of our enterprise:
- The inauguration of a production facility in India, planned and realised according to latest business and technology aspects and considered the best way of consolidating and expanding our presence in the local growth market. The appropriate and crucial step at the right time when one takes the growth prospects of in particular the domestic Indian market into account.
  - Reorganisation of our Chinese location which became necessary earlier than initially anticipated in order to cope with the growing number of enquiries and incoming orders.
- Successful implementation of the mould shop making business in the USA; this proved to be a particularly pleasing development especially bearing in mind the changing and difficult local economic general conditions.
  - Constructive new developments addressing in particular customer benefits as well as value analytic measures to enhance competitiveness.
- Introduction of the FELIOS software system, a package providing precision capacity planning for individual workplaces, material availability and day-specific schedules together with data integration into the SAP-ERP system.
- Implementation of SAP-supported offer software for enhanced efficiency and standardisation in a decentralised and data pool capable quotation and order processing system.
- Definition and initial implementation of a package of 78 individual and group qualification activities as a way of using short-time working periods for more efficient consolidation and strengthening of performance capacities.
- Rigorous continuation and expansion of the continuous improvement programme introduced in 2008.
- Going live with the first virtual fair presence of the World of Injection Moulding, including linkage with our much-applauded e-newsletter and a highly persuasive internet presence: more than 40,000 visitors spending an average of more than 4 minutes online add up to a very satisfactory market response.
"All of these examples indicate that we have been able to keep things moving despite an extremely difficult overall economic situation. This was made possible by the unusually high degree of trust and cooperation in a spirit of partnership demonstrated by our shareholders and the entire team at DESMA. We are moving into 2010 from a strengthened position from which we can make a strong contribution to the market and our customers as a trustworthy and competent provider of technology driven by customer benefits for the machines themselves, mould concepts and system solutions. You can count on us. The palpable upturn in incoming enquiries experienced in the last few weeks gives us confidence that all efforts made will now be honoured by our customers in the form of orders. We are ready to forge ahead and grow with our customers!" The words used by Dr. Bernd Scholz und Martin Schürmann to mark the close of the year.
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