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News / Innovations
Initial responses to DESMA's Bold & Modest Initiative positive.
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In an initial instant survey,
representatives of customers and the trade press have given a very positive response to the Bold & Modest Initiative started by DESMA. "That
is a very good idea, proactively approaching customers, looking to see what can be done jointly without aggressively waving the order book,"
said an experienced representative of a leading trade publishing house in the elastomer industry.
"Just the right thing to break out of this lethargy," was one pundit's comment. Customers have also signalled their interest and motivation in intensifying an exchange of ideas and
discussing sensible application-technology innovations and topics.
"The dialogue campaign is very much to be welcomed. It means that instead of suffering in silence we can focus on the chances the future has to offer."
more about the Bold & Modest Initiative »
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